What Is Asus – The History Behind The Billions

What Is Asus

Asus computer brand has been around since late April of 1989. They have made thousands of devices and generate billions annually. In this post, I will give some history about the company that you might not have known about before reading this.

 

What Is Asus

What Is Asus
Asus Logo

Asus headquarters is based out of Taiwan. The founders go by the names of.

  • Ted Hsu
  • M.T. Liao
  • Wayne Tsiah
  • T.H. Tung

All played a vital part in bringing the brand to the PC vending powerhouse it is today.  They all also worked at Acer as hardware engineers. Asus does not only make PC devices. They include a host of other items in their inventory as well. Such as the following.

  • Desktops
  • Laptops
  • Netbooks
  • Mobile Phones
  • Networking Equipment
  • Monitors
  • Projectors
  • Motherboards 
  • Graphic Cards
  • Optical Storage
  • Multimedia Products
  • Peripherals
  • Wearables
  • Servers
  • Workstations
  • Tablet PC’s

You can see by this long list of items. That Asus has its hand in almost everything to do with tech electronics.

 

Major Moves By The Company Asus

What Is Asus
PhysX Accelerator Card

In September 2005 Asus released the first PhysX accelerator card. Later in that same year, they entered the LCD TV market with the TLW32001 model. The next year in January of ’06 announced that it would cooperate with Lamborghini to develop the VX series.

By the 6th of March Asus was confirmed as one of the manufacturers of the first Microsoft Origami models, together with Samsung and Founder Technology.

In August of that same year announced a joint venture with Gigabyte Technology.

What Is Asus
Computex Taipei Logo

On the 5th of June 2007, Asus announced the release of the Eee PC at COMPUTEX Taipei.

On 9 September 2007 Asus indicated support for Blu-Ray, announcing the release of a BD-ROM/DVD writer PC drive, BC-1205PT. ASUS subsequently released several Blu-ray based notebooks.

By January 2008 Asus began a major restructuring of its operations separating into three companies. Those being Asus, Pegatron, Unihan Corporation.

What Is Asus
Open Handset Alliance

December of 2008 Asus had become one of 14 new members of an organization called Open Handset Alliance.

These new members would either deploy compatible Andriod devices, contribute significant code to the Andriod Open Source Project, or Support the ecosystem through products and services.

That will enhance the availability of Andriod devices. On June 1st, 2010, Asus dropped Pegatron Corporation.

What Is Asus
Smartphone

Then in October of 2010, Asus and Garmin stated that they would be discontinuing their smartphone partnership as a result of Garmin deciding to exit the product category.

The two companies in their time dealing with each other had produced over 6 smartphones. In just two years.

December 2010, Asus released the world’s thinnest notebook. It was called the Asus U36, with Intel processor voltage standard internal core.

Asus continues to be proactive over the years and had a setback around 2013, Asus officially ended production of its Eee PC series due to declining sales caused by consumers increasingly converting to tablets and ultrabooks.

 

Where Are The Manufacturing Facilities For Asus

What Is Asus
Buddha Statue In Taiwan

The main ones are located in the Beitou District, Taipei, Taiwan.

They have a few other location also in the following areas.

  • Taiwan
  • Taipei
  • Luzhu
  • Nangan
  • Guishan
  • Mainland China
  • Suzhou
  • Chongquing
  • Mexico
  • Ciudad Juàrez
  • Czech Republic
  • Ostrava

The Asus Hi-Tech Park, located in Suzhou, covers 540,000 M. That is huge. They operate around 50 service sites across 32 countries and has over 400 service partners worldwide.

 

Controversies For Asus

What Is Asus

In September 2008, PC Pro found out through a reader that Asus had mistakenly shipped laptops that contained cracked and unlicensed software.

Both physical machines and recovery CDs contained confidential information from Microsoft and other organizations.

February 2016, Asus settled a lawsuit filed by the American Federal Trade Commission.

The lawsuit revealed the presence of critical security flaws in the brand’s home network routers, Which put many customers at risk.

A lot of people had their entire identity and other private/sensitive information all in the air for grabs on the internet.

 

Conclusion

This is the scoop on the Asus Computer brand. I hope you enjoyed the article and learned something new. I love writing these informative articles.

It allows me to sharpen my craft and do what I love. But even more important it has potential to help someone out there that needed it for free.

I wrote this to help you with any buying decision you may have/had about a product or products from Asus.

But you needed to know a little more inside information that you wouldn’t get shopping at the store or from some kind of advertisement. If you found this information helpful.

Please share it with friends and family. Also if you have any questions or input on this article. Feel free to leave a comment below. I will get back to you as soon as I can. Have a wonderful day.

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12 comments

  1. Dean Reply

    Hi,
    I have an ASUS laptop I bought a few years back, and happy to say it still works fine. I bought it because it was cheap and I wrongly assumed they were a budget branch of a more recognised brand. Never realised they were stand alone or the size and influence of the company.
    Maybe I will see them differently when buying electronics in the future

    Dean

    • Tyler Post authorReply

      Thank you for your comment Dean, Asus is definitely a powerhouse in their field for sure

  2. Stephen Reply

    Hi,
    Thanks a lot for this informative article about ASUS. Indeed ASUS is a well known company for hardware manufacturing, especially when it comes to their laptops. In fact, if not from this post i would not have known all the history about Asus and their alliance with other companies like; Microsoft Origami models, t Samsung and even Founder Technology.

    I remember using one of their Laptops in an office where I worked before. I worked very well, and i will recommend Asus laptops especially for anyone looking for good laptop for his or her business.
    I know anyone who reads this post will find a lot of valuable information.

    • Tyler Post authorReply

      Thank you for your comment. Asus laptops are legit

  3. Cheryl Reply

    I’ve been using an Asus laptop for the past 5 years. It’s a mid-range laptop but it’s still going strong. I’ve never had a single issue with it and it runs as fast as the day I got it. I can certainly vouch for the reliability of Asus products and its good to see that they’re becoming popular year on year.

    I’m thinking of upgrading my laptop not because it’s broken but to get one that’s thinner and lighter. Laptops have been streamlined somewhat since I got mine. Which Asus laptop would you recommend? Ideally I’d like it with at least an Intel i5 processor and 256gb SSD.

    • Tyler Post authorReply

      I’m not an Asus user. But I will check into them and see what’s the best bang for your buck

  4. Cheryl Reply

    Thanks Tyler.

    I’ll wait for your recommendation before buying my new laptop.

    regards Cheryl

  5. Dinh Reply

    I enjoyed reading about Asus brand. I never knew much about them except that their prices were competitive and learned quite a bit.
    I have an Asus laptop and it has worked fine for me for many years.

    Thanks for a great article!

  6. Joe Mama Reply

    Thanks for the info. Pretty much what I was wondering.
    I’ve been satisfied with the product but I wish there was a manufacturer that wasn’t part of “the establishment”. Maybe you could write about systems that aren’t part of the system;)

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